What are benefits of Usability testing?

 

Developers, designers and testers will put in their best efforts to churn out a quality product or application. From their point of view, they have done everything they could to deliver a perfect outcome. But, when it comes to reliability, worth and the user-friendliness of a product, the user’s point of view is crucial. Analyzing and understanding the product from a user’s standpoint will help the team a great deal in further improving the overall quality of a product. Usability testing provides a well-suited platform for users to test the product and provide valuable feedback. In this article, you will know about the various benefits of usability testing.

What is Usability testing?

It is a testing method that checks the user compliance in line with the application to ensure that the application is usable, provides a great user experience, is easy to use and navigable. The appropriateness of the color, fonts and graphics is also checked using this testing method.

 

Following are the benefits of usability testing:

1. A much better product is churned out: Testing can be integrated as an ongoing process throughout the design phase. In this manner, the product can be built in a streamlined manner. If the usability testing process is carried out frequently, then there will be better clarity on how users think and thus provide them as per their expectations.

Following are a few issues that can be solved by implementing usability testing:

·     Inconsistencies in the branding message

·     Content containing spelling and grammar errors

·     Webpage errors

·     The design layout is ineffective

·     Unimportant tasks that might require the user’s involvement.

 

2. Saves time for the organization: Development time can be saved to a considerable extent as bugs can be identified early on in the software development process. If usability testing is not conducted effectively, then there might be issues cropping up in the post-development phase. Fixing issues during post-development phase will be time-consuming and expensive.

If issues are detected early by the UX designer, then the current design can be iterated and tested again to know the level of improvement. The prototype can be tested first and then the product can be improved based on user feedback.

 

3. A rich experience can be expected: When a user is really happy and content with the application, then there are increased chances of converting them. A proper approach should be there for users to choose their specific direction. This testing method also lets the team know the approximate amount of time taken for users to complete their key tasks.

If the tasks are too difficult and the necessary support is not provided to the users then there will be chances of users stepping back from the testing process. Another important component when it comes to user experience is having an engaging interface.

 

4. Opinions are unbiased: The team should come up with a strategy so that customers can provide unbiased opinions about the product. The product is valued from an end-user’s viewpoint and hence objective and valuable data can be expected throughout the development process. User engagement and product vision can be envisioned tactically. 

 

5. New ideas and strategic advantage over competitors: Customers/users testing the product may lead to generating new ideas. Brainstorming is one such activity that is performed to gain deeper insights into the customer’s behavior toward a product. New ideas and opportunities can be identified through this kind of activity.

Extra efforts coupled with a well-defined strategy are required to enchant customers and thus provide a competitive edge. A significantly improved user interface is delivered through the strategic usage of usability testing.

 

Conclusion: If you are looking forward to implementing usability testing for your specific project, then do get connected with a well-established software testing services company that will provide professional consultation, support and strategic advice on developing a crystal-clear usability testing strategy.

About the author: I am a technical content writer focused on writing technology specific articles. I strive to provide well-researched information on the leading market savvy technologies.